Friday, May 18, 2007
Microsoft have today paid $6 billion (£3 billion) for the online marketing firm Aquantive. The takeover will pave the way for Microsoft to expand into the $40 billion online advertising market currently dominated by Google and Yahoo!.
Kevin Johnson, the head of Microsoft’s platforms and services division, said “This deal takes our advertising business to a new level” and follows the recent acquisitions by Google and Yahoo who bought DoubleClick for $3.1 billion, and the remaining 80% of Right Media Exchange for $680 million respectively.
Aquantive will remain at its base in Seattle with its current staff of around 2.600, but will work as part of Microsoft’s online operations.
The deal is expected to be completed by early 2008, subject to regulation.
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This page is archived, and is no longer publicly editable.
Articles presented on Wikinews reflect the specific time at which they were written and published, and do not attempt to encompass events or knowledge which occur or become known after their publication.
Got a correction? Add the template {{editprotected}} to the talk page along with your corrections, and it will be brought to the attention of the administrators.
Please note that due to our archival policy, we will not alter or update the content of articles that are archived, but will only accept requests to make grammatical and formatting corrections.
Note that some listed sources or external links may no longer be available online due to age. |